Promoting Innovation and Co-creation Within the Enterprise

McKinsey recently released a study on the topic of co-creation, The Next Step in Open Innovation. The abstract says, “The Internet and new social-networking technologies are allowing companies and their customers to interact with unprecedented levels of richness. Some leading organizations are using this opportunity to draw customers into the heart of the product-development process.” However, they also caution, “Cocreating products and services with customers, however, is uncertain territory fraught with challenges and questions—for instance, who owns the resulting intellectual property?”

I think reaching out to customers and the wider internet is a great idea. Cisco’s I-Prize is a wonderful example. Cisco has launched a contest and invited the world to give it great ideas. The winner gets to join Cisco and is funded to make the idea real. This is a smart move but we do not want overlook another important source of innovation, those within our own enterprise.

A number of years ago a major manufacturer launched a search to find best practices to reduce costs at their plants, only to discover that these best practices were operating within their own plants but they did not have an effective means to discover this knowledge. Now with the tools of enterprise 2.0 we can look more effectively inside the organization, as well the wider web. This is a goal at Connectbeam, to help firms discover the innovation within. Intellectual property and some of the other issues with co-creation outside the organization are greatly simplified when we look inside.

Comments

[stefanie]

Loveheart necklace jewelry is patient; love is kind; love is not envious or boastful or arrogant or rude. It does not insist on its own way; women's dog tag necklaceit is not irritable or resentful; it does not rejoice in wrongdoing, but rejoices in the truth. It beadidas adicolor kermitars all things, believes all things, hopes all things, endures all things.

[shoes]

I think reaching out to customers and the wider internet is a great idea. Cisco’s I-Prize is a wonderful example. Cisco has launched a contest and invited the world to give it great ideas. The winner gets to join Cisco and is funded to make the idea real. This is a smart move but we do not want overlook another important source of innovation, those within our own enterprise.

[sole]

This is a goal at Connectbeam, to help firms discover the innovation within

[okdunks]

This is a goal at Connectbeam, to help firms discover the innovation within