Enterprises and social networks...

David Terrar over at blognation UK wrote about the issues around social networking in the Enterprise, particularly many companies rushing to block access to mostly consumer facing social networking sites.

I feel the winning combination is some compromise between the features of the open, free for all consumer facing networks like LinkedIn and Facebook, but customized to address the unique attributes of a business.

We cannot discount the fact that companies need to, and have to, guard and protect their intellectual property (IP). And IP takes different shapes and forms across different businesses. I think this fact is often overlooked when news crosses the wire about some company blocking access to a consumer facing social site.

We discovered during early days of Connectbeam that campanies are not necessarily averse to social software (most understand it and like it), but not at the expense or risk of exposing their IP. We are seeing tremendous uptake on our Appliance product offering, which delivers social bookmarking and social networking software in a box, deployed behind company firewall, to build and foster social networks and communites inside businesses.

Yes, while this might start off by limiting the scope of social networking to within the walls of the campny, we feel this is nonetheless, a very good first step.

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