Connectbeam at Procter & Gamble

Joe Schueller and team at Procter & Gamble, when speaking with InformationWeek at the Enterprise 2.0 conference, outline the value of what a Social Bookmarking and Social Networking solution like Connectbeam can do, when deployed behind their company firewall and integrated with their corporate Intranet.

So the company's testing a product from Connectbeam that works with Google. Connectbeam lets employees share bookmarks and tag articles, pages, and documents with descriptive words. When an employee searches for something using the Google appliance, Connectbeam results--related tags and bookmarks--are returned alongside the Google results.

At Connectbeam, we have always held the belief, that the key to user adoption inside the enterprise is to:

1. Deliver your Enterprise 2.0 application via a path of improvement to innovation.
That is, introduce your application to the end user as part of their existing IT workflow (as an extension of somethign that they are already familiar with and use).
Internally at Connectbeam, we call this - the handshake to the past principle.

2. Align business users and IT by delivering value to both. For IT, help them extract greater ROI from an investment that they have already made (ride on top of an existing IT infrastructure).

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