Social Bookmarking - What's next for ECM vendors

I recently had a chance to meet with Jeremiah Owyang and showcase our product to him. He writes about it here. As evident from his blog, Jeremiah is very well plugged into the Web 2.0 space and he offered us some very good insights in to an overall Web strategy. Social Bookmarking for the enterprise is starting to show up on software vendors radars ranging across various software categories. This continues to keep us looking forward to see the different ways and forms of how Social Bookmarking with manifest itself inside the enterprise.

We have known of IBM's intent to bundle such a solution with it's Lotus Notes product line some time next year.
It is interesting to see traditional Enterprise Content Management (ECM) vendors also taking note of this new technology and trend. Presently, with ECM vendors products, the concept and attribute of 'quality' has been missing from the content that these systems store and manage. This article highlights some mixed reviews on how some of the ECM vendors are looking at the question of - What's Web 2.0 got to do with it?

According to Robinson, Vignette is thinking along the same lines. “Vignette is fully embracing Web 2.0 in the enterprise,”

But it is Stellent that claims to have the lead over everybody else. “For Stellent, this is where we have always felt the market was going,” says international vice president David Macey. “Our software was designed to address the requirement to enable content to have value by making it available to the right person or persons at the right time, in the right format and on the right device – and to protect that value by ensuring it is never available to the wrong person at any time. Now add to that our introduction of secure and manageable blog and wiki functionality within an ECM system,” he concludes.

For those players that have made their names in document management and imaging (such as Interwoven and EMC Documentum), commoditisation may well be a trend that forces them onto the wrong side of the fence in the struggle for corporate marketshare. “We have found that many large clients are shying away from vendors such as Interwoven and Documentum for some of their ECM needs because it simply takes too long to implement, and the supplied features don’t always meet their requirements either,” explains Lundgaard.

We feel Social Bookmarking and Networking will form the basis and the fundamental building blocks of next generation ECM systems. It will be interesting to see how well and quickly ECM vendors are able to react and adopt to this.

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I hope this worked for the better. At times it is good to try out new things if the old methods are not working well. In this case I hope the customers are now satisfied.